The Design Management for the furniture brand Karimoku New Standard, as part of creative direction, includes product planing, the creation of design briefings in accordance with the brand concept and design strategy, the control and supervision of the design- and product development process, the revision of designs, evaluation of prototypes and the communication and mediation between Karimoku and the designers. Since 2009, more than 40 products have been developed, produced and launched.

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