The design management for 2016/ involved market research, hearings with the manufacturers, selection of designers together with creative direction, matchmaking with the designers and the manufacturers, product planning, scheduling, project coordination, detailed briefing of the designers, supervision of the design process, revision of design proposals, mediation between the designers and the manufacturers, meetings with designers and manufacturers on site, supervision of the prototyping and production process, revision of prototypes and quality control.
2016/ is a new brand, that brings together the century old know-how of porcelain making of 16 local manufacturers with the talents of 16 international designers to create 16 collections of tableware, interior accessories and jewellery. After 2 years of development, the 2016/ brand, almost 400 products total, had successfully been introduced at the Milan Design Week 2016 and had been launched on the market in Tokyo in October 2016.
In the year 1616, the art of ceramic production was introduced to Japan by the Korean. Pure Kaolin stone, the primary material for making porcelain, was discovered in the town of Arita, Saga prefecture in southern Japan. In the following centuries, Arita has developed to the most important site for ceramic production in Japan, and Aritaware has gained worldwide recognition for its outstanding quality and beauty. 400 years later, after a phase of dramatic economic decline in Arita since the early nineties, the 2016/ project was initialised on the occasion of the 400th anniversary of porcelain production in Arita sponsored by the Saga local government. The landmark project aimed to create a turnaround, revitalise the local production, open up new markets in order to prevent the tradition of porcelain making from disappearing.