The photos were produced for the 2015 Karimoku New Standard catalogue and shot by Japanese photographer Norio Kidera in a traditional Japanese townhouse in Kyoto. The house was also the location of Glaettli Design Direction Studio at the time and also worked as a private showroom for Karimoku New Standard furniture. For the 2 day photo shooting, the rooms of the house had been cleared out and furnished again.
With choosing the 100 year old house as a stage for the contemporary Karimoku New Standard furniture, I wanted on one hand underline and refer to the Japanese origins of the brand and on the other, show that good, timeless design fits and works in spaces of all sorts and eras. In fact the used furniture and accessories contrasted beautifully with the aged, carefully crafted wooden spaces.
The project involved location hunting, concept, selection and direction of the photographer, interior coordination and photo styling.