On the occasion of the Karimoku New Standard exhibition at the Milan Design Week 2015, this video was produced to illustrate the origins of Karimoku New Standard furniture. Tokyo based photographer Norio Kidera to shoot the video in the hardwood forests in the north of Japan, the sawmills that process the trees, to the large Karimoku factories in Aichi prefecture, where the timber is crafted in countless working steps into impeccable pieces of furniture.
The project involved concept, location, storyboard, selection and direction of the cameraman and supervision of post production.

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