This was the first catalogue for Karimoku New Standard in a coherent booklet form, developed as a sales tool to distribute to dealers, architects and potential clients. It’s design reflects the brands aim to balance the contemporary and the timeless.
The art direction for this catalogue involved the overall visual concept, definition of contents, selection of images and texts, the concept for the interior photoshooting and the selection and direction of the collaborating graphic designer and photographer.
The interior photos were shot in a in a traditional 100 year old townhouse in Kyoto, that was also the former location of the Glaettli Design Direction studio.
Graphic design: Haruhiko Taniuchi (desegno ltd.)
Interior photos: Norio Kidera
Interior styling: David Glaettli