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- Creative Direction
Karimoku New Standard

The Creative Direction for furniture brand Karimoku New Standard includes a wide range of tasks from the definition of the brand concept, the design & product strategy, the selection of designers, the definition of design briefings, the revision of designs, evaluation of prototypes to the contro...
- Design Management
2016/ Arita

The design management for 2016/ involved market research, hearings with the manufacturers, selection of designers together with creative direction, matchmaking with the designers and the manufacturers, product planning, scheduling, project coordination, detailed briefing of the designers, supervisio...
- Design Management
Karimoku New Standard

The Design Management for the furniture brand Karimoku New Standard, as part of creative direction, includes product planing, the creation of design briefings in accordance with the brand concept and design strategy, the control and supervision of the design- and product development process, the rev...
- Art Direction
KNS Catalogue 2016

The design of this second booklet catalogue for Karimoku New Standard is inspired by the classic, grid-based, stringent Swiss graphic design and tries to combine the simple objectiveness of a manual with the functionality of an editorial magazine. The art direction involved the overall visual conce...
- Stand Design
IFFT stand 2016

The Karimoku New Standard stand at the Tokyo International Furniture Fair was the platform to present a series of sofas, including a luxurious leather version of BIG-GAME’s Castor Sofa and a special edition of the sofa in collaboration with American fabric manufacturer Maharam. One one hand, the s...
- Production and Styling
Photo production 2016

These photos were shot in an apartment on the 10th floor of a 1970ties residential building in Naka-Meguro in the center of Tokyo, that had been transformed into a photo-studio. Well known photographer Norio Kidera and stylist Fumiko Sakuhara who regularly works for Muji among other major companies ...
- Exhibition Design
Milan Design Week 2016

On the occasion of this Karimoku New Standard exhibition, held in an atmospheric space hidden in the courtyards of the historic 5 Vie district, Italy-based Korean artist Chung Eun-Mo was invited to create an extensive installation that brings the Karimoku New Standard furniture into a dialog with he...
- Art Direction
KNS Invitation Cards

These invitations and flyers were developed for exhibitions and events of Karimoku New Standard, namely at the Milan Design Week and the Tokyo Design Week. For every flyer or invitation for Karimoku New Standard events and exhibitions, a different collaborator was invited to create an image or illus...
- Stand Design
IMM Cologne 2016

For the second Karimoku New Standard exhibition at IMM the layout of the stand was square shaped, with walls on 2.5 sides, which led to the idea to structure the space by creating an “inside” within the existing walls, and an “outside”, defined with a different materialistion and atmosphere....
- Exhibition Design
Milan Design Week 2015

An apartment on the third floor of a 1920’s palazzo in the Brera district was taken over for an installation set between the intimacy of a home and a public exhibition, circling around the story and the making of Karimoku New Standard: Through personal photographs and a short movie by Japanese pho...
- Production and Styling
Photo production 2015

A large collection of photos was produced for the Karimoku New standard exhibition at the Milan Design Week 2015 and was shot during 4 days by photographer Norio Kidera in the Karimoku factories in Aichi Prefecture and in the forests and the sawmill in Iwate Prefecture in the north of Japan. The p...
- Exhibition Design
Tokyo Design Week 2015

This exhibition for Karimoku New Standard was set in a large gallery space within the very popular Tsutaya T-Site complex in Daikanyama, Tokyo. The scenography was conceived in collaboration with- and built by Tokyo based constructor company TANK. The room had unusual proportions with very height ...
- Production and Styling
Making-of Video for HAY

This video was produced for Danish interior brand HAY to document the production of the Paper Porcelain series designed by Dutch designer duo Scholten & Baijings. It was shot by photographer Norio Kidera in the production facilities in and around the ceramics city of Arita in the south of Japan....
- Stand Design
IFFT stand 2015

The main feature of this stand for Karimoku New Standard was a 12 meter long wall made of hinoki (Japanese cypress) plywood, that worked as a large stage for the furniture collection as well as for the framed photos by photographer Norio Kidera used in the Milan Design Week exhibition, illustrating ...
- Art Direction
Making-of Video for Karimoku

On the occasion of the Karimoku New Standard exhibition at the Milan Design Week 2015, this video was produced to illustrate the origins of Karimoku New Standard furniture. Tokyo based photographer Norio Kidera to shoot the video in the hardwood forests in the north of Japan, the sawmills that proce...
- Art Direction
KNS Catalogue 2015

This was the first catalogue for Karimoku New Standard in a coherent booklet form, developed as a sales tool to distribute to dealers, architects and potential clients. It’s design reflects the brands aim to balance the contemporary and the timeless. The art direction for this catalogue involved ...
- Production and Styling
Styling for KNS Catalogue 2015

The photos were produced for the 2015 Karimoku New Standard catalogue and shot by Japanese photographer Norio Kidera in a traditional Japanese townhouse in Kyoto. The house was also the location of Glaettli Design Direction Studio at the time and also worked as a private showroom for Karimoku New St...
- Product Development Support
Paper Porcelain

The Paper Porcelain series, designed by Dutch designer duo Scholten & Baijings for HAY, had originally been hand made in the studio of the designers in a limited edition. Inspired by card board models, the series was made using a specially mixed clay that would appear and feel like cardboard. Du...
- Stand Design
Interior Lifestyle Tokyo 2016

The stand for Karimoku New Standard at the interior accessories oriented Interior Lifestyle fair in Tokyo was characterised by a landscape of monolithic dark grey cubes, that subdivided the space into 4 main areas while serving as podiums at the same time, without interfering with the exhibits and o...
- Stand Design
IMM Cologne 2015

The stand for the first exhibition at IMM Cologne had a surface of about 80m2 and was located in one of the main halls of the Messe Koeln,. The “L” shaped layout of the stand area was taken as the defining feature for the articulation of the space with white walls and podiums of birch plywood an...
- Exhibition Design
Tokyo Design Week 2014

With this exhibition, Karimoku New Standard takes over an actual office space in the center of Tokyo -usually shared by a press agency, an editor and an architect. which we entirely re-furnished for this occasion. In the natural setting of this life workspace, the furniture can be seen in daily us...
- Exhibition Design
Milan Design Week 2014

The fifth Karimoku New Standard exhibition in Milan was held in a white cube showroom with a spectacular fin de ciècle courtyard just a few meters from the Castello di Milano. In order to tie on the big success of the event of the previous year and to offer it to a wider audience , we teamed again ...
- Exhibition Design
Tokyo Design Week 2013

The exhibition was held at Lightbox Studio, a former industrial building in Aoyama and one of the most atmospherical exhibition spaces in central Tokyo. Under the title “Out of the showroom - into the home”, the exhibition showed the furniture in a natural setting, making use of the characterist...
- Exhibition Design
Milan Design Week 2013

The exhibition was held in two locations: A main show at the renowned Spazio Susana Orlandi and an installation at the Studio of food and event designer collective Arabeschi Di Latte in the Lambrate area. In the relatively small space at Susana Orlandi, the coloured OSB-panel modules made for the p...
- Exhibition Design
Tokyo Design Week 2012

Under the title ‘SCENES’, this exhibition was held in the GYRE building on Omotesando street in the center of Tokyo. The scenography was based on a simple system of modular OSB boards on frames, lacquered in the colors of the Karimoku New Standard collection. The panels were composed to colourfu...
- Exhibition Design
Milan Design Week 2012

This third exhibition during the Salone Del Mobile was held at Erastudio a gallery located in a historic palazzo in the Brera district in Milan. The furnitures were put in scene in the otherwise empty atmospherical century old rooms together with selected other products of the Karimoku New Standard ...
- Product Development Support
Tea for Georg

Through the 1616/ Arita Japan project with Scholten & Baijings, Danish company Georg Jensen took notice of Arita and decided to produce a new series named “Tea for Georg” designer by Scholten & Baijings in Arita as an OEM assignment. Making use of the profound know-how of the local craft...

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